Dr Rock & Latin Rock Inc.
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Latin Rock Inc. is committed to promoting and preserving the music and culture associated with Latin Rock, on a ongoing basis and in all of its different forms, from the past to the present

Latin Rock Inc. proudly supports these fine artists 

Click on a name for more info

Richard Bean and Sapo
Salvador Santana & Band

Learn More about our Upcoming Events Here!



Meet “Dr. Latin Rock”, AKA Dr. Bernardo D. Gonzalez III. By day, he is a Dentist, working in the Mission District. A kind of Caped Crusader, Dr. Rock lives his Rock & Roll dream as a successful Latin Rock promoter by night.

Click above for an interview with Dr. Rock

Dr. Gonzalez enjoys the thrill of creating Latin Rock venues and bringing the music to the people, at very reasonable ticket prices. This has been Dr. Rock’s dream from day one. Always on the look out for new creative talent, Dr. Rock is in a unique position, just like his mentor Bill Graham, to continue to successfully produce Latin Rock shows of many genres.